Product ­Configuration – more than just a strategy

Nowadays, customers expect to obtain individual products for the same conditions as standard products. Companies that wish to remain competitive and firm up their market position must satisfy these demands and offer the customer a range of variants together with a high degree of quality and service, whilst also considering the pricing. Configuration systems offer support in managing diverse variants in all business processes. ORISA develops and distributes configuration systems on the basis of a range of different technologies. ORISA offers configuration solutions that are tailored to the customer’s requirements with its own product configurator CREALIS®, based on SAP products (SAP® Variant Configurator , SAP® IPC) or as a customised solution.

Digitise your B2B sales and realise a more efficient sales process for complex products than ever before. Using a Product configurators or CPQ solution, it is simple to configure, calculate and offer customised products. The product configurator serves as a digital sales advisor, creates emotional experiences by means of 3D visualisation and helps customers to configure the products independently. The technical admissibility and feasibility of the product is always assessed during the product configuration process. A connection to all business processes facilitates fast and error-free order processing. These considerable savings in time and costs also have a positive impact on the development of sales.

The knowledge of employees, as well as product-specific information from the fields of procurement, design, production, development and sales are consolidated and managed efficiently with a Product configurator. Product data updates and extensions take place at any time on an intradepartmental basis. The product configurator therefore serves as a knowledge database and establishes transparency of expertise within the company.

The potential of the software solution is utilised in full, thanks to the seamless integration of the product configurator into the business processes and therefore also into the company’s existing system landscape. The connection of the product configurator to a CRM system provides up-to-date customer data and information on sales projects. Pairing with an ERP system facilitates use of current and detailed order data in the configuration process. Furthermore, the ERP system is able to supply the necessary article master data, which forms the basis for the configuration process. The results of configuration can also be displayed in 3D via an interface to a CAD system. A product configurator can be integrated into a variety of business scenarios and helps to minimise the order throughput time and optimise business processes. Product configurator can be integrated into a variety of business scenarios and helps to minimise the order throughput time and optimise business processes.