{"id":8511,"date":"2021-01-21T14:06:58","date_gmt":"2021-01-21T13:06:58","guid":{"rendered":"https:\/\/www.orisa.de\/zeiss-medical-technology"},"modified":"2024-12-11T10:21:44","modified_gmt":"2024-12-11T09:21:44","slug":"zeiss-medical-technology","status":"publish","type":"page","link":"https:\/\/www.orisa.de\/en\/references\/zeiss-medical-technology","title":{"rendered":"ZEISS Medi\u00adcal Tech\u00adno\u00adlo\u00adgy"},"content":{"rendered":"
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CPQ solu\u00adti\u00adon gene\u00adra\u00adtes exact pri\u00adcing infor\u00adma\u00adti\u00adon in SAP envi\u00adron\u00adment<\/h1><\/span>
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With the intro\u00adduc\u00adtion of an inte\u00adgra\u00adted con\u00adfi\u00adgu\u00adra\u00adtor, ZEISS Medi\u00adcal Tech\u00adno\u00adlo\u00adgy is opti\u00admi\u00adsing its sales pro\u00adces\u00adsing across the board<\/h2><\/span>
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ZEISS MEDICAL TECHNOLOGY<\/a><\/h2>
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For over 170 years, ZEISS has stood for tech\u00adno\u00adlo\u00adgi\u00adcal excel\u00adlence, pre\u00adcis\u00adi\u00adon, qua\u00adli\u00adty and relia\u00adbi\u00adli\u00adty. The acti\u00advi\u00adties in medi\u00adcal tech\u00adno\u00adlo\u00adgy are bund\u00adled in the Medi\u00adcal Tech\u00adno\u00adlo\u00adgy divi\u00adsi\u00adon. This divi\u00adsi\u00adon deve\u00adlo\u00adps, manu\u00adfac\u00adtures and dis\u00adtri\u00adbu\u00adtes medi\u00adcal pro\u00adducts with a wide ran\u00adge of vari\u00adants and that requi\u00adre inten\u00adsi\u00adve con\u00adsul\u00adta\u00adti\u00adon. The\u00adse include com\u00adple\u00adte solu\u00adti\u00adons for the dia\u00adgno\u00adsis and tre\u00adat\u00adment of eye dise\u00ada\u00adses and inno\u00adva\u00adti\u00adve visua\u00adli\u00adsa\u00adti\u00adon solu\u00adti\u00adons for micro\u00adsur\u00adgery. ZEISS main\u00adta\u00adins num\u00ade\u00adrous rese\u00adarch and deve\u00adlo\u00adp\u00adment sties, inclu\u00adding in Ger\u00adma\u00adny, France, USA, India and Chi\u00adna, as well as 42 sales offices and over 100 agen\u00adci\u00ades world\u00adwi\u00adde. The core acti\u00advi\u00adties of the Medi\u00adcal Tech\u00adno\u00adlo\u00adgy divi\u00adsi\u00adon are con\u00adcen\u00adtra\u00adted in the publicly lis\u00adted com\u00adpa\u00adny Carl Zeiss Medi\u00adtec AG.<\/p>\n<\/div>

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THE TASK<\/h3><\/div>
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ZEISS Medi\u00adcal Tech\u00adno\u00adlo\u00adgy deve\u00adlo\u00adps and manu\u00adfac\u00adtures sta\u00adte\u00adof-the-art tech\u00adno\u00adlo\u00adgies and appli\u00adca\u00adti\u00adon-ori\u00aden\u00adted solu\u00adti\u00adons for medi\u00adcal prac\u00adti\u00adces, hos\u00adpi\u00adtals and cli\u00adnics. The pre\u00adsen\u00adta\u00adti\u00adon and dis\u00adtri\u00adbu\u00adti\u00adon of the high\u00adly spe\u00adcia\u00adli\u00adsed, mul\u00adti-vari\u00adant pro\u00adducts is hand\u00adled in par\u00adti\u00adcu\u00adlar by the 42 ZEISS Group sales com\u00adpa\u00adnies<\/span><\/div>\n
loca\u00adted around the world. The\u00adre was no uni\u00adform approach to this. The sales staff used various coun\u00adtry-spe\u00adci\u00adfic pri\u00adce lists, most of which were deve\u00adlo\u00adped local\u00adly. Espe\u00adci\u00adal\u00adly con\u00adfi\u00adgura\u00adble pro\u00adducts could only be repre\u00adsen\u00adted in the\u00adse lists to a limi\u00adt\u00aded ext\u00adent. Against this back\u00adground, the goal of using a uni\u00adform web-based CPQ solu\u00adti\u00adon beca\u00adme con\u00adcre\u00adte.<\/span><\/div>\n\n<\/div><\/div><\/div>

THE PROCESS<\/h3><\/div>
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ORISA Soft\u00adware GmbH has been deve\u00adlo\u00adping pro\u00adgram\u00admes for the ZEISS Group for many years, among others in the Know\u00adledge Inte\u00adgra\u00adted Manu\u00adfac\u00adtu\u00adring sec\u00adtor. A \u2018pri\u00adce list desi\u00adgner\u2019 for the fle\u00adxi\u00adble crea\u00adti\u00adon and main\u00adten\u00adan\u00adce of pri\u00adce cata\u00adlo\u00adgues has also been suc\u00adcessful\u00adly in use sin\u00adce 2001. In Janu\u00adary 2018, the initi\u00adal work\u00adshop was held in Ober\u00adko\u00adchen, Ger\u00adma\u00adny, in order to joint\u00adly coor\u00addi\u00adna\u00adte the spe\u00adci\u00adfi\u00adca\u00adti\u00adons and in par\u00adti\u00adcu\u00adlar, to defi\u00adne the inter\u00adfaces bet\u00adween the sys\u00adtems invol\u00adved. The requi\u00adre\u00adment was to lea\u00adve the exis\u00adting data sove\u00adreig\u00adn\u00adty<\/span><\/div>\n
within the respec\u00adti\u00adve sys\u00adtems. The sys\u00adtems invol\u00adved are the SAP sys\u00adtems CRM, ERP and IPC as well as the CRM sys\u00adtem Sales\u00adforce. The SAP con\u00adfi\u00adgu\u00adra\u00adtor IPC was exten\u00added by a func\u00adtion modu\u00adle, which com\u00admu\u00adni\u00adca\u00adtes with the CPQ sys\u00adtem.<\/span><\/div>\n
After com\u00adple\u00adti\u00adon of the enti\u00adre spe\u00adci\u00adfi\u00adca\u00adti\u00adon in April, the tar\u00adge\u00adted tech\u00adni\u00adcal Go Live was accom\u00adplished at the begin\u00adning of Octo\u00adber 2018. Now, the CPQ solu\u00adti\u00adon was to be intro\u00addu\u00adced world\u00adwi\u00adde step by step. At the end of March 2019, all sales<\/span><\/div>\n
com\u00adpa\u00adnies that used the CRM sys\u00adtems that were in line with the group poli\u00adci\u00ades were able to use the CPQ sys\u00adtem with the excep\u00adti\u00adon of two sales com\u00adpa\u00adnies.<\/span><\/div>\n\n<\/div><\/div><\/div>
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THE OUTCOME<\/h3><\/div>
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The use of the CPQ solu\u00adti\u00adon pro\u00advi\u00addes sales staff with effi\u00adci\u00adent digi\u00adtal sup\u00adport that sim\u00adpli\u00adfies the sale of pro\u00adducts with a wide varie\u00adty of vari\u00adants and pro\u00adducts requi\u00adring inten\u00adsi\u00adve con\u00adsul\u00adta\u00adti\u00adon. The intro\u00adduc\u00adtion of inte\u00adgra\u00adted IT pro\u00adces\u00adses for<\/span><\/div>\n
the com\u00adple\u00adte hand\u00adling of the com\u00adpre\u00adhen\u00adsi\u00adve sales pro\u00adces\u00adses aims, on the one hand, to pro\u00advi\u00adde the mar\u00adket with exact, bin\u00adding pro\u00adduct offers in the shor\u00adtest pos\u00adsi\u00adble time. On the other hand, it helps to ensu\u00adre that pro\u00adducts are always up-to-date and to avo\u00adid dupli\u00adca\u00adte pro\u00adces\u00adsing as well as red\u00adun\u00addant and incon\u00adsis\u00adtent<\/span><\/div>\n
data manage\u00adment. Based on an alre\u00ada\u00addy exis\u00adting pro\u00adduct model\u00adling and con\u00adflict-free pro\u00adduct con\u00adfi\u00adgu\u00adra\u00adti\u00adon, CREALIS\u00ae CPQ deter\u00admi\u00adnes the exact pri\u00adce in the cor\u00adrect cur\u00adren\u00adcy. Defi\u00adned pri\u00adce lists, dis\u00adcounts and access aut\u00adho\u00adri\u00adsa\u00adti\u00adons are taken into account. In addi\u00adti\u00adon, mas\u00adter data imports from the ERP sys\u00adtem<\/span><\/div>\n
and con\u00adfi\u00adgu\u00adra\u00adti\u00adon-spe\u00adci\u00adfic task exports back into the CRM sys\u00adtem are car\u00adri\u00aded out. The web-based CPQ solu\u00adti\u00adon offers a who\u00adle ran\u00adge of advan\u00adta\u00adges, such as the retrie\u00adval of real-time infor\u00adma\u00adti\u00adon from the back-end sys\u00adtems (ERP, CRM), back\u00adup of local data and effec\u00adti\u00adve user admi\u00adnis\u00adtra\u00adti\u00adon when acces\u00adsing data. In<\/span><\/div>\n
addi\u00adti\u00adon, mobi\u00adle use of the sales tool on any device with modern brow\u00adsers is sup\u00adport\u00aded.<\/span><\/div>\n\n<\/div><\/div><\/div>

THE OUTLOOK<\/h3><\/div>
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With the help of effi\u00adci\u00adent digi\u00adtal sales sup\u00adport, a com\u00adpre\u00adhen\u00adsi\u00adve, error-free offer can be gene\u00adra\u00adted in the shor\u00adtest pos\u00adsi\u00adble time. For this pur\u00adpo\u00adse, the deve\u00adlo\u00adped solu\u00adti\u00adon was rol\u00adled out to the sales com\u00adpa\u00adnies gra\u00addu\u00adal\u00adly. With the expe\u00adri\u00adence gai\u00adned, this pro\u00adce\u00addu\u00adre can be refi\u00adned and trans\u00adfer\u00adred to other pro\u00adduct are\u00adas<\/span><\/div>\n
in ana\u00adlo\u00adgue form. The ZEISS Indus\u00adtri\u00adal Qua\u00adli\u00adty & Rese\u00adarch divi\u00adsi\u00adon with its two busi\u00adness units Indus\u00adtri\u00adal Qua\u00adli\u00adty Solu\u00adti\u00adons and Rese\u00adarch Micro\u00adsco\u00adpy Solu\u00adti\u00adons is also in the pro\u00adcess of rol\u00adling out the CREALIS\u00ae CPQ solu\u00adti\u00adon. This solu\u00adti\u00adon has been exten\u00added by seve\u00adral func\u00adtion\u00ada\u00adli\u00adties to cover the spe\u00adci\u00adfic requi\u00adre\u00adments<\/span><\/div>\n
of the busi\u00adness units. \u201cHigh-reso\u00adlu\u00adti\u00adon images are used to dis\u00adplay the con\u00adfi\u00adgu\u00adred<\/span><\/div>\n
pro\u00adducts. The visua\u00adli\u00adsa\u00adti\u00adon of indi\u00advi\u00addu\u00adal con\u00adfi\u00adgu\u00adra\u00adti\u00adon steps or a chan\u00adge of view of the pro\u00adducts is not neces\u00adsa\u00adry. We are awa\u00adre of the pos\u00adsi\u00adbi\u00adli\u00adties of 3D repre\u00adsen\u00adta\u00adti\u00adons with CREALIS\u00ae and are the\u00adr\u00ade\u00adfo\u00adre plea\u00adsed to have made the right decis\u00adi\u00adon with ORISA for this requi\u00adre\u00adment in the future as well\u201d, comm\u00adents<\/span><\/div>\n
Chris\u00adti\u00adan Pra\u00adter, Head of Medi\u00adcal Affairs and Pro\u00adfes\u00adsio\u00adnal Edu\u00adca\u00adti\u00adon ZEISS Micro\u00adsur\u00adgery.<\/span><\/div>\n\n<\/div><\/div><\/div>
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\u201eCREALIS\u00ae CPQ opti\u00admi\u00adses the pre\u00adpa\u00adra\u00adti\u00adon of offers and redu\u00adces the reac\u00adtion times for the pre\u00adsen\u00adta\u00adti\u00adon of offers. This gives the sales depart\u00adment a tool that they have been wai\u00adting for.\u201c<\/i><\/p>\n

- Chris\u00adti\u00adan Pra\u00adter, Head of Medi\u00adcal Affairs and Pro\u00adfes\u00adsio\u00adnal Edu\u00adca\u00adti\u00adon ZEISS Micro\u00adsur\u00adgery<\/p>\n<\/div>

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The pro\u00adject in figu\u00adres<\/h2><\/span>
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100%<\/h2><\/div>
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pro\u00adces\u00adsing of quo\u00adta\u00adti\u00adons for con\u00adfi\u00adgura\u00adble pro\u00adducts via the con\u00adfi\u00adgu\u00adra\u00adtor<\/p>\n<\/div><\/div><\/div>

42<\/h2><\/div>
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sales loca\u00adti\u00adons<\/p>\n<\/div><\/div><\/div>

17<\/h2><\/div>
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lan\u00adguages<\/p>\n<\/div><\/div><\/div>

> 200<\/h2><\/div>
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role cha\u00adrac\u00adte\u00adristics<\/p>\n<\/div><\/div><\/div>

~700<\/h2><\/div>
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pro\u00adducts map\u00adped in the con\u00adfi\u00adgu\u00adra\u00adtor<\/p>\n<\/div><\/div><\/div>

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The cus\u00adto\u00admer bene\u00adfits at a glan\u00adce<\/h3><\/span>
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    Stan\u00addar\u00addi\u00ads\u00ada\u00adti\u00adon of the enti\u00adre sales pro\u00adces\u00adses wit\u00adhout affec\u00adting the pre-exis\u00adting IT pro\u00adces\u00adses<\/p>\n<\/div><\/li>

  • <\/i><\/span>
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    Aboli\u00adti\u00adon of local pri\u00adce lists<\/p>\n<\/div><\/li>

  • <\/i><\/span>
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    Online access for users with a cus\u00adto\u00admer-ori\u00aden\u00adted view on pro\u00adducts and pri\u00adces<\/p>\n<\/div><\/li>

  • <\/i><\/span>
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    Pro\u00advi\u00adsi\u00adon of opti\u00admum inter\u00adfaces bet\u00adween CPQ and the SAP sys\u00adtems (CRM, ERP, IPC and EBS) as well as the CRM sys\u00adtem Sales\u00adforce<\/p>\n<\/div><\/li><\/ul><\/div><\/div>

    <\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
    <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":11721,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"class_list":["post-8511","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/pages\/8511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/comments?post=8511"}],"version-history":[{"count":0,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/pages\/8511\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/pages\/11721"}],"wp:attachment":[{"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/media?parent=8511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}