{"id":47998,"date":"2026-02-23T09:00:53","date_gmt":"2026-02-23T08:00:53","guid":{"rendered":"https:\/\/www.orisa.de\/partnerschaft-rooom"},"modified":"2026-09-03T09:35:57","modified_gmt":"2026-09-03T07:35:57","slug":"partnership-rooom","status":"publish","type":"post","link":"https:\/\/www.orisa.de\/en\/partnership-rooom","title":{"rendered":"ORISA and rooom are joining forces: a new partnership for digital product experiences"},"content":{"rendered":"

Two software companies from Jena, one shared vision: ORISA Software GmbH and rooom AG have entered into a new partnership. The goal of this collaboration is to combine strengths, leverage synergies, and provide customers with even more comprehensive, innovative, and future-oriented solutions, ranging from intelligent product configuration to interactive digital experiences.<\/p>\n

Efficiently configuring complex products is one thing. Bringing them to life through engaging digital experiences is another. This is exactly where our new partnership with rooom AG comes in. Together, we are expanding our service portfolio and creating additional opportunities across modern sales and product processes. As part of this partnership, ORISA and rooom are committed to an open, collaborative, and growth-oriented relationship. This includes the mutual referral of products and services as well as cooperation on project-specific initiatives. Our focus is on strategically complementing each other\u2019s expertise, unlocking new potential, and working together wherever we can create genuine and lasting value for our customers.<\/span><\/p>\n<\/div><\/div><\/div>

\"Matthias<\/a><\/div><\/div><\/div><\/div>
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ORISA: Simplifying the Configuration of Complex Products<\/h3><\/span>
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For more than 30 years, ORISA has been developing innovative Configure, Price, Quote (CPQ) software for product and variant configuration as well as quote generation. Based in Jena, Germany, we create powerful, practical, and future-proof software solutions ranging from our standard product CREALIS\u00ae to SAP-based and fully customized CPQ solutions.<\/p>\n

Our customers include leading manufacturing companies from the machinery and plant engineering, automotive, and industrial automation sectors. ORISA stands for technological excellence, deep process expertise, and sustainable digitalization solutions.<\/p>\n<\/div><\/div><\/div>

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rooom: Transforming the Way Interactive Digital Experiences Are Created<\/h3><\/span>
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rooom AG provides an all-in-one platform for creating, managing, and delivering interactive digital experiences, ranging from virtual showrooms and product presentations to AI-powered avatars, smart learning journeys, and virtual events. Thanks to its powerful content management system, content can be created without programming skills and seamlessly published across web, 3D, augmented reality (AR), and virtual reality (VR) environments on any device.<\/p>\n

Since its founding in 2016, rooom has pursued a clear mission: to redefine digital experiences. Today, renowned companies such as BMW, Bosch, ZEISS, and Deutsche Telekom rely on the company\u2019s GDPR-compliant 3D software solutions. In fact, every third company listed in Germany\u2019s DAX index already uses rooom\u2019s technology.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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A Partnership That Delivers Added Value<\/h3><\/span>
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The partnership enables ORISA and rooom to combine their respective strengths through the mutual recommendation of services and products, as well as collaboration on selected projects whenever it is professionally beneficial.<\/p>\n

This creates a modern, flexible, and future-oriented partnership that delivers real value to customers. Rather than relying on rigid structures, the collaboration is built on clearly defined responsibilities, short decision-making paths, and a high level of execution speed. Customers benefit from seamless digital processes, innovative solution approaches, and an expanded portfolio of digital services.<\/p>\n

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\u201cOur partnership with rooom enables us to support customers even more comprehensively by combining our CPQ expertise with innovative digital experience solutions and by engaging in flexible, project-based collaboration.\u201d<\/div>\n\n
Matthias Schwuchow, CEO ORISA Software GmbH<\/span><\/div>\n\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Configuring complex products efficiently is one thing; bringing them to life digitally is another. This is where our new partnership with rooom AG comes in. Together, we are expanding our service portfolio and creating additional opportunities within modern sales and product processes.<\/p>\n","protected":false},"author":11,"featured_media":47999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[285,168],"tags":[],"class_list":["post-47998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wirsindorisa-en","category-news-en"],"_links":{"self":[{"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/posts\/47998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/comments?post=47998"}],"version-history":[{"count":4,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/posts\/47998\/revisions"}],"predecessor-version":[{"id":48005,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/posts\/47998\/revisions\/48005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/media\/47999"}],"wp:attachment":[{"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/media?parent=47998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/categories?post=47998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/tags?post=47998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}