{"id":48077,"date":"2026-04-29T09:01:41","date_gmt":"2026-04-29T07:01:41","guid":{"rendered":"https:\/\/www.orisa.de\/gemeinsam-fuer-datengetriebenen-vertrieb-mit-zukunft"},"modified":"2026-09-04T09:25:21","modified_gmt":"2026-09-04T07:25:21","slug":"partnership-sma","status":"publish","type":"post","link":"https:\/\/www.orisa.de\/en\/partnership-sma","title":{"rendered":"Shaping the future of data-driven sales together with SMA"},"content":{"rendered":"

Digital sales processes are about much more than efficiency today. They have become a critical competitive factor. Companies offering complex, highly configurable products in particular face the challenge of intelligently connecting sales processes, product data, and customer requirements.<\/p>\n

This is exactly where ORISA comes in. With our CREALIS\u00ae CPQ platform, we have been helping companies design efficient, transparent, and scalable sales processes for more than 30 years, from product configuration and pricing to quotation generation.<\/p>\n

Now, we are taking the next step. We are pleased to announce our strategic partnership with SMA Development GmbH. Together, we are creating even stronger foundations for successful CPQ projects while opening up new data-driven revenue opportunities for our customers.<\/span><\/p>\n

Why data quality determines success<\/h2>\n

Implementing a CPQ solution is often a major milestone in a company\u2019s sales digitalization journey. However, many projects quickly reveal that the real success factor is not the software itself, but the quality of the underlying product data.<\/p>\n

Legacy structures, multiple data sources, and heterogeneous system landscapes frequently make rapid and successful implementation more challenging.<\/p>\n

With SMA Development, we have a partner who provides expertise exactly where it matters most: from analyzing existing data structures and cleansing data to seamlessly integrating it into CREALIS\u00ae.<\/p>\n

Our Managing Director, Matthias Schwuchow, summarizes it perfectly:<\/p>\n

\n

\u201cOur customers are often faced with the challenge of transforming mature and heterogeneous data landscapes into a consistent structure. With SMA Development, we have a partner by our side that professionally supports this critical step, creating the foundation for successful CPQ projects.\u201d<\/p>\n<\/blockquote>\n

Creating value beyond Go-Live<\/h2>\n

The value of a modern CPQ solution does not end with implementation. In fact, much of its true value is realized during day-to-day operation.<\/p>\n

CREALIS\u00ae generates valuable insights into how configurators are actually being used. Which product variants are requested most frequently? At which points do users abandon the configuration process? Where are opportunities for cross-selling and upselling?<\/p>\n

Together with SMA Development, we help our customers systematically analyze these insights and transform them into concrete sales opportunities.<\/p>\n

Because data-driven sales is not only about greater transparency. It is about making measurably better business decisions.<\/p>\n

Rethinking CPQ: From operational tool to strategic asset<\/h2>\n

Our partnership combines established CPQ technology with modern data and AI expertise. What brings us together is not only our shared location in Jena, but also a common understanding of sustainable customer value.<\/p>\n

At ORISA, our vision is clear: CPQ is not just a software solution. It is a strategic lever for our customers\u2019 sales success.<\/span><\/p>\n

Through our partnership with SMA Development, we are expanding our portfolio with data-driven value-added services designed for companies that want to do more than simply digitize their sales processes. They want to rethink them.<\/p>\n

Building the future together<\/h2>\n

We are convinced that the future of sales is data-driven, intelligent, and customer-centric.<\/p>\n

Through the partnership between ORISA and SMA Development, we are creating the right foundation to make that future a reality, from high-quality product data to unlocking genuine revenue potential through the intelligent use of behavioral insights.<\/p>\n

We look forward to working together and helping our customers achieve even greater success on this journey.<\/p>\n<\/div>

\"Partnerschaft_SMA_ORISA\"<\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

We are delighted to announce our strategic partnership with SMA Development GmbH. Together, we are creating even better conditions for successful CPQ projects and unlocking new data-driven revenue opportunities for our customers.<\/p>\n","protected":false},"author":7,"featured_media":48078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[285,168],"tags":[],"class_list":["post-48077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wirsindorisa-en","category-news-en"],"_links":{"self":[{"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/posts\/48077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/comments?post=48077"}],"version-history":[{"count":5,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/posts\/48077\/revisions"}],"predecessor-version":[{"id":48088,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/posts\/48077\/revisions\/48088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/media\/48078"}],"wp:attachment":[{"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/media?parent=48077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/categories?post=48077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.orisa.de\/en\/wp-json\/wp\/v2\/tags?post=48077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}