Product configuration — variability and user-friendliness perfectly combined
Providing a clear overview of product variance and enabling customisation
Product configuration — variability and user-friendliness perfectly combined
CREALIS® combines individual customer requirements with extensive product knowledge
CREALIS® offers one of the most wide-ranging sets of functions in the field of product configuration. Photorealistic 3D configurations in the high-end consumer sector (B2C), multi-level system configurations with unlimited instantiation or extensive bidding configurations can be realised with CREALIS®. The generic concepts of CREALIS® enable a large number of content-related and technical application scenarios. The user interface is automatically generated on a data-driven basis and offers state-of-the-art user-friendliness.
The variety of products remains consistent and clear throughout the entire product configuration. Intelligent rules, dependencies and properties ensure that all selectable combinations are technically correct. Contradictions, alternatives and consequences are clearly displayed, allowing conflicts to be recognised and resolved at an early stage. The result of the configuration is dynamically visualised in 2D or 3D, while the user-friendly interface offers intuitive navigation and interactive customisation.
A configuration that meets every requirement
CREALIS® offers maximum flexibility and adapts to the different requirements of users — from beginners to experts. The software combines Guided Selling and expert configuration in one model, enabling needs-based utilisation. Different configurator concepts such as target size, option, parts list and modular configuration can be used simultaneously to optimally map individual requirements.
Conflict-free configuration means that products can be created both with and without showing invalid parameters. Conflicts are resolved completely and comprehensibly without interrupting the configuration process. Even with complex dependencies, the performance of the software remains excellent, meaning that even extensive configuration scenarios can be processed without delays.
Rules, properties and validities are always handled consistently during configuration, resulting in a high level of reliability. Multi-level solution approaches with any number of instantiations also enable detailed and solution-oriented customisation.If-then dependencies are mapped in an easy-to-maintain table structure.
Constraint tables can be used to ensure validity and to automatically derive values. Complex calculations and designs can be mapped in procedures using integrated algorithms, while dependencies can be defined using freely defined, declarative properties.
To further optimise user guidance, functions such as mandatory settings, visibility, recommendations and default values have also been integrated to further simplify navigation within the product configuration.
User guidance and visualisation — Intuitive and interactive
Intuitive user guidance is the key towards a successful and user-friendly product configuration. CREALIS® offers dialogue-based configuration guidance that flexibly adapts to different evaluation sequences and guided configuration paths. This allows users to customise their configuration steps as required.
Interrelated parts and features are displayed in a compact and clear structure to ensure an overview at all times. The current configuration status is always displayed transparently, enabling continuous monitoring of progress. If customer requests go beyond the current knowledge base, these can be easily recorded and taken into account later.
Dynamic product visualisation in 2D and 3D
Dynamic visualisation of the current configuration significantly improves the user experience and supports in-depth decision-making. CREALIS® enables the configured product to be visualised in real time in both 2D and 3D. High-resolution visualisations ensure optimum image quality and maximum performance, even with detailed views.
The visualisation offers a combination of overview and individual views, allowing users to switch between the general overview and detailed view at any time. Thanks to the interactive navigation, configurations can be adjusted directly within the visualisation, which further increases usability.
Modern technology ensures maximum flexibility
CREALIS® is based on state-of-the-art web technology and is fully platform independent. The responsive user interface requires no additional plugins and is optimised for all mobile devices. At the same time, the software guarantees full compatibility with common web browsers such as Chrome, Edge, Firefox, Opera and Safari.