Companies in the medical technology and pharmaceutical industry are continuously challenged when reconciling regularly growing customer requirements with constantly changing legal requirements and regulatory specifications from EMA and FDA. Manufacturers of pharmaceutical products depend on customised production lines that meet individual technical requirements and regulatory requirements (GMP) at the same time. Equipment suppliers for operating theatres and providers of technology for medical practices must take into account a wide range of conditions relating to the wishes of future users and must comply with all the required certifications and validations.

Manufacturers of medical devices, such as Carl Zeiss Meditec AG, need to present the possibilities and functions of their products to interested parties in a comprehensible and competent manner. At the same time, clear pricing and proposal design in the sales process is mandatory in order to survive in the dynamic market environment. The international sales department of Carl Zeiss Meditec AG relies on a highly integrative CPQ solution for this purpose. CPQ stands for the combination of the necessary steps for complex products: configuration (C = Configure), price determination (P = Price) and quotation generation (Q = Quote). With this CREALIS® CPQ tool integrated into the system landscape, Carl Zeiss Meditec AG is able to configure and offer its extensive product range to its customers on a customised basis. For example, complete solutions for the diagnosis and treatment of eye diseases can be put together according to the requirements. The requirements of a specific clinic can thus be conveniently taken into account. The seamless connection of the sales tool to the ZEISS internal CRM enables a smooth customer-centred sales process. The simultaneous integration of the downstream ERP system leads to a speedy completion of the sales process.

Haas Schleifmaschinen GmbH from Trossingen manufactures machine tools with which standardised drills for dental practices, among other things, are produced. However, the possible applications of such fully automated grinding machines are by no means limited to this specific scenario – the technical possibilities rather offer a high number of variable fields of application.NETZSCH-Gerätebau GmbH in Selb, however, manufactures thermal analysers that are used in the production monitoring of coated guide wires for internal diagnostics and therapy. These analysers can also be used in many types of laboratories and productions in terms of their range of functions – always individually tailored to the necessities and requirements. Manufacturers such as Haas and NETZSCH rely on CPQ solutions such as CREALIS® for the distribution of their multi-variant products. These software products can correctly organise complex products including their features and components within the sales process. In addition, it is possible to select the correct oven for the analyser by simple preliminary steps involving queries of requirement specifics, such as the required temperature working range. The support for the sales department is significant, as error-free quotations can be created in a short time.

The pharmaceutical and medical technology industry is required to ensure the quality of its products and processes and to provide detailed evidence of this. Medical products are subject to certification. Medical devices, for example, can only be sold on the European market if they have a CE label, which proves, among other things, that they are classified in the appropriate risk classes. The basis for the labelling is a complete technical documentation, which is required to be very extensive and detailed, particularly in the field of medical technology. This includes the product description and classification, the documentation of the most important functional components, the instruction manual and in some cases the specification of manufacturing processes. If medical devices are very variable, certain documents may also be very individual. The CPQ software provides variant-specific documents such as operating sheets, accompanying documents and certificate documents in the required language according to the country-specific regulations. A well-designed CPQ solution can also assist in the production site setup for pharmaceutical products abroad and the necessary compliance with country-specific conditions and regulations, including embargo lists.

In addition to laboratory equipment, pharmaceutical products and medical apparatus, there are numerous products and solutions that are also extremely important for the success of the medical and pharmaceutical industry. These include carrier systems for patient care, lighting and equipment trolleys for diverse applications in the medical sector or treatment units for dental practices, to name but a few. All these products must withstand the high hygienic and technical demands and standards of medical usage. This can involve sterile environments as well as electrical, mechanical and design factors for the highest level of user protection.

ORISA Software GmbH offers configuration solutions that enable users to create their individually required product variants. ORISA sees itself as a system provider for complex and multi-variant products and components from the medical technology sector and has already created configuration solutions for various manufacturers in this sector.