CREALIS® 3D2025-11-14T14:08:02+01:00

Pro­duct Con­fi­gu­ra­tor CREALIS® 3D

Suc­cessful sales of com­plex pro­ducts with the pro­duct con­fi­gu­ra­tor CREALIS® 3D

Pro­duct Con­fi­gu­ra­tor
CREALIS® 3D

Suc­cessful sales of com­plex pro­ducts with the pro­duct con­fi­gu­ra­tor CREALIS® 3D

CREALIS 3D

Crea­te an emo­tio­nal pro­duct expe­ri­ence with the CREALIS® 3D Pro­duct Con­fi­gu­ra­tor and increase the likeli­hood of purcha­se through an enga­ging, rea­li­stic repre­sen­ta­ti­on. Thanks to high-reso­lu­ti­on real-time 3D visua­liza­ti­on, cus­to­mers can intui­tively con­fi­gu­re their indi­vi­du­al pro­ducts using an easy-to-use inter­face. The visua­liza­ti­on sim­pli­fies decis­i­on-making, espe­ci­al­ly with pro­ducts that have many vari­ants, and always pro­vi­des a clear over­view throug­hout the con­fi­gu­ra­ti­on pro­cess. Whe­ther in the B2B sec­tor or in direct cus­to­mer cont­act: With 3D visua­liza­ti­on, you set new stan­dards in your pro­duct pre­sen­ta­ti­on.

Your bene­fits with a pro­duct visua­li­sa­ti­on in 3D

The 3D visua­liza­ti­on of the CREALIS® Pro­duct Con­fi­gu­ra­tor offers signi­fi­cant advan­ta­ges for com­pa­nies that con­fi­gu­re com­plex pro­ducts and want to pro­vi­de their cus­to­mers with an inter­ac­ti­ve and emo­tio­nal expe­ri­ence. Num­e­rous com­pa­nies such as Sun­pa­ra­di­se AG, Por­sche Design, and iTD GmbH are alre­a­dy bene­fiting from this inno­va­ti­ve tech­no­lo­gy and have been able to opti­mi­ze their sales pro­ces­ses signi­fi­cant­ly. The impres­si­ve visu­al repre­sen­ta­ti­on not only sup­ports the purcha­sing decis­i­on but also helps make the enti­re pro­duct con­fi­gu­ra­ti­on pro­cess clea­rer and more acces­si­ble. This is reflec­ted in the many prac­ti­cal bene­fits that ari­se from inte­gra­ting rea­li­stic 3D visua­liza­ti­on into the sales pro­cess.

Why 3D makes the dif­fe­rence

  • pro­ducts are spa­ti­al­ly seen and impres­si­ve­ly pre­sen­ted

  • the 3D pre­sen­ta­ti­on helps to iden­ti­fy the con­fi­gu­ra­ti­on sta­tus

  • com­plex rela­ti­onships are bet­ter unders­tood through visua­li­sa­ti­on

  • details are rea­li­sti­cal­ly and effec­tively high­ligh­ted

  • cus­to­mers sel­ect more intui­tively with high-end pro­duct visua­liza­ti­on

  • cus­to­mers are imme­dia­te­ly con­vin­ced due to an emo­tio­nal pro­duct and brand expe­ri­ence (with appro­pria­te bran­ding)

Product configuration with innovative 3D visualization

Tech­ni­cal spe­ci­fi­ca­ti­on of the pro­duct con­fi­gu­ra­tor CREALIS®3D

The CREALIS® 3D pro­duct con­fi­gu­ra­tor uses advan­ced tech­no­lo­gies to offer a high-per­for­mance, user-fri­end­ly and plat­form-inde­pen­dent solu­ti­on. Thanks to open stan­dards and sta­te-of-the-art web tech­no­lo­gies, the appli­ca­ti­on works relia­bly on all com­mon devices. The out­stan­ding tech­ni­cal fea­tures include:

Product configuration with innovative 3D visualization
  • plat­form-inde­pen­dent by using open stan­dards

  • plug­in-free and instal­la­ti­on-free

  • high-per­for­mance web appli­ca­ti­on through use of inno­va­ti­ve tech­no­lo­gies

  • based on the brow­ser tech­no­lo­gies HTML5 and Web­GL

  • inte­gra­ted con­trol pro­ces­ses for a modu­le-ori­en­ted lin­king of neces­sa­ry data in CREALIS® PDM

  • based on all available CAD data

Rea­li­stic pro­duct visua­liza­ti­on in real-time

The CREALIS® 3D Pro­duct Con­fi­gu­ra­tor offers dyna­mic, sta­te-of-the-art 3D visua­liza­ti­ons that help busi­nesses show­ca­se their pro­duct vari­ants inter­ac­tively and rea­li­sti­cal­ly. The abili­ty to con­fi­gu­re pro­ducts direct­ly in the brow­ser in real time crea­tes an emo­tio­nal pro­duct expe­ri­ence that intui­tively gui­des cus­to­mers through the enti­re con­fi­gu­ra­ti­on pro­cess. Through the 3D visu­al repre­sen­ta­ti­on, cus­to­mers can instant­ly see what their cus­to­mi­zed pro­duct will look like, which not only makes navi­ga­ti­on easier but also increa­ses the likeli­hood of purcha­se.

Thanks to the high-qua­li­ty 3D pro­duct visua­liza­ti­on, com­plex rela­ti­onships beco­me easier to under­stand, while details are high­ligh­ted rea­li­sti­cal­ly. This leads to bet­ter iden­ti­fi­ca­ti­on with the pro­duct and effec­tively sup­ports both sales and mar­ke­ting pro­ces­ses.

With the CREALIS® 3D pro­duct con­fi­gu­ra­tor, a wide ran­ge of pro­ducts can be impres­si­ve­ly pre­sen­ted and purcha­se decis­i­ons can be influen­ced in a tar­ge­ted man­ner. Use the advan­ta­ges of modern 3D visua­liza­ti­on to inspi­re your cus­to­mers and increase the pro­ba­bi­li­ty of purcha­se. Real-time visua­liza­ti­on is a decisi­ve advan­ta­ge for com­pa­nies that sell com­plex and varied pro­ducts and want to offer their cus­to­mers an immersi­ve buy­ing expe­ri­ence. Whe­ther in the B2B sec­tor or in direct cus­to­mer cont­act: With 3D visua­liza­ti­on you set new stan­dards in your pro­duct pre­sen­ta­ti­on. See for yours­elf!

FAQs CREALIS® 3D

What is CREALIS® 3D?2025–11-13T11:40:11+01:00

CREALIS® 3D is the visua­li­sa­ti­on func­tion of the CREALIS® con­fi­gu­ra­tor. It enables inter­ac­ti­ve and rea­li­stic repre­sen­ta­ti­on of pro­ducts in 2D and 3D direct­ly in the brow­ser and in real time. This allows cus­to­mers or sales teams to view, rota­te, zoom and con­fi­gu­re vari­ants live. This crea­tes an emo­tio­nal pro­duct expe­ri­ence and faci­li­ta­tes decis­­i­on-making, espe­ci­al­ly for com­plex or cus­to­mi­sed pro­ducts.

What advan­ta­ges does CREALIS® 3D offer busi­nesses?2025–11-13T13:47:47+01:00

With CREALIS® 3D, you can pre­sent your pro­ducts in a clear and tan­gi­ble way. This real-time visua­li­sa­ti­on speeds up the sales pro­cess, increa­ses cus­to­mer satis­fac­tion and redu­ces cos­ts in quo­ta­ti­on and pro­duc­tion.

What are the tech­ni­cal requi­re­ments for using CREALIS® 3D?2025–11-13T13:55:28+01:00

CREALIS® 3D runs direct­ly in your brow­ser and is rea­dy to use imme­dia­te­ly. The appli­ca­ti­on works on all devices wit­hout any instal­la­ti­on or plug-ins.

Is visua­li­sa­ti­on sup­port­ed using AR/VR?2025–11-13T14:29:33+01:00

Yes, CREALIS® sup­ports AR and VR tech­no­lo­gies. This means that pro­ducts can not only be view­ed on screen, but also expe­ri­en­ced direct­ly in real envi­ron­ments or vir­tu­al spaces. Cus­to­mers and sales teams thus gain an even more rea­li­stic pic­tu­re of indi­vi­du­al con­fi­gu­ra­ti­ons, can intui­tively grasp sizes, pro­por­ti­ons and details, and make more infor­med decis­i­ons. AR/VR enhan­ces the pro­duct expe­ri­ence, redu­ces misun­derstan­dings and makes the sales pro­cess par­ti­cu­lar­ly vivid and inter­ac­ti­ve.

Feel free to cont­act us to learn more about pro­duct con­fi­gu­ra­ti­on with AR and VR!

For which com­pa­nies or pro­ducts is 3D visua­li­sa­ti­on par­ti­cu­lar­ly sui­ta­ble?2025–11-13T14:39:44+01:00

3D visua­li­sa­ti­on is par­ti­cu­lar­ly hel­pful in sales when pro­ducts are com­plex, cus­to­mi­sable, requi­re expl­ana­ti­on and/or need to be pre­sen­ted in a visual­ly com­pel­ling way.

Does the 3D visua­li­sa­ti­on respond to chan­ges in real time?2025–11-14T08:44:29+01:00

Yes, this direct, real-time feed­back ensu­res a smooth, intui­ti­ve user expe­ri­ence and pre­vents errors, as you can see what the con­fi­gu­red pro­duct actual­ly looks like at any time.

Why does 3D make a signi­fi­cant dif­fe­rence in the sales pro­cess?2025–11-14T08:46:59+01:00

3D visua­li­sa­ti­on appeals to cus­to­mers on an emo­tio­nal level. They can not only see the pro­duct, but also actively expe­ri­ence it, e.g. rota­te it, enlar­ge it, try out dif­fe­rent vari­ants. This crea­tes an emo­tio­nal pro­duct expe­ri­ence that builds trust and speeds up the purcha­se decis­i­on.

At the same time, the 3D view offers cla­ri­ty and cer­tain­ty: cus­to­mers can imme­dia­te­ly see what their indi­vi­du­al con­fi­gu­ra­ti­on looks like and what effect each chan­ge has. This redu­ces misun­derstan­dings, queries and rework.

Would you like to learn more about CREALIS® 3D?

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