ORISA2026-09-17T12:17:06+02:00

With the CREALIS® CPQ product configurator, you can create complex quotations in a matter of seconds

  • Flawless configuration of products with numerous variants

  • Quick quote generation

  • A more efficient, modern sales process

  • Flexible integration and can be used anywhere

Are you facing the following challenges?

CREALIS® CPQ by ORISA is the solution for you!

CPQ stands for Configure, Price, Quote. CPQ software helps you to easily put together products with numerous variants (configure), determine the correct price (price) and create suitable quotations (quote). This ensures that the sales process for highly complex products runs quickly and without errors.

ORISA has been providing CPQ software for configuration, pricing and quotation generation for over 30 years. Leading companies and manufacturers of highly variant products across various industries have used ORISA’s product configurators to digitise and sustainably optimise their entire sales process. The use of product configuration opens up new opportunities in the market. This is achieved through secure and error-free quotation preparation, including accurate, market-driven pricing; the opening up of new sales channels; and the consistent updating of product data. With CREALIS® CPQ, you can work directly with your customers at the point of sale to put together bespoke solutions for complex products that are precisely tailored to their requirements.

The key USPs of CREALIS® at a glance

Digitising expert knowledge

Complex product knowledge is stored in a centralised system and made available to every sales representative.

100% rule-based and error-free configuration

Rule-based checks ensure that only technically and commercially correct products can be configured.

CPQ without any programming skills

Product models and sets of rules can be flexibly maintained and modified by specialist departments.

Quick creation of quotations and documents

Automated pricing and professional document generation speed up the quotation process.

Scalable and international

Multilingual, tailored to specific countries and flexible enough to be used across different markets, sales channels and corporate structures.

Web-based, mobile, available offline and fully integrable

Can be used on a variety of devices, making it versatile for use in the office, in the field or at a client’s premises.

Companies that rely on configurators from ORISA

CREALIS® speeds up the sales process in these sectors

Mechanical and Plant Engineering

CREALIS® supports the mechanical and plant engineering sector in the development and configuration of sophisticated product variants, ranging from machine tool manufacturing and intelligent drive technology to automated production solutions.

Medical technology

Companies in the medical technology and pharmaceutical sectors must balance rising customer expectations with regulatory requirements. Tailor-made CREALIS® solutions meet technical requirements and the necessary certifications.

Building technology, air conditioning and plumbing

In addition to CREALIS® solutions for the plumbing, heating and air conditioning sector, ORISA also offers bespoke solutions for smart building automation involving HVAC systems.

Automotive engineering

CREALIS® enables the structured configuration of complex products in the automotive industry, whether premium vehicles, specialised transport solutions or bespoke vehicle fittings.

Logistics and Agriculture

Suppliers of industrial trucks, transport vehicle outfitters and many others rely on CREALIS® to prepare complex quotations for international sales efficiently and accurately.

Luxury goods

Whether it’s high-quality watches, custom-made pool covers or individualised conservatories and glass roofs – CREALIS® is also highly versatile in the luxury goods sector.

Mechanical and Plant Engineering

Medical Technology

Building services, air conditioning and plumbing

Vehicle manufacturing

Logistics and agriculture

Luxury goods

We’ll find the right solution for your sector too

A microscope can be used in medicine as well as in materials science or the pharmaceutical industry. Electric motors are found in dental drills as well as in robots on fully automated production lines. Despite varying requirements, individual solutions can be based on a common standard of generic software and adapted flexibly. CREALIS® has proven itself as CPQ software across a wide range of industries. The core tasks always remain the same: configuring products correctly, determining the appropriate price and creating quotation documents.

Discover the flexibility and modules that CREALIS® has to offer to meet the requirements of a wide range of industries.

CREALIS® helps customers achieve their goals

100 % quotation processing

Zeiss Logo

‘CREALIS® CPQ optimises the quotation process and reduces the time taken to present quotations. This gives the sales team the tool they’ve been waiting for.’

Christian Prater, Head of Medical Affairs and Professional Education, ZEISS Microsurgery

100 % quotation processing

Zeiss Logo

‘CREALIS® CPQ optimises the quotation process and reduces response times when presenting quotations. This gives the sales team the tool they’ve been waiting for.’

Christian Prater, Head of Medical Affairs and Professional Education, ZEISS Microsurgery

95 %
time saved

TMHD Logo

‘We are seeing significant savings in time and costs, as well as an increase in turnover and competitiveness.’

Günther Simonis, Head of Key Accounts and Member of the Executive Board, TMHDE

95 % time saving

TMHD Logo

‘We are seeing significant time and cost savings, as well as an increase in turnover and competitiveness.’

Günther Simonis, Head of Key Accounts and Member of the Management Board at TMHDE

40 % more quote preparation

Viessmann Logo

‘The configurator helps to reduce the error rate to virtually zero, enables a faster response to enquiries and saves a significant amount of time for the actual sales work.’

Bobby Harke, Sales,
Viessmann Industriekessel Mittenwalde GmbH

40 % increase ­in quotation preparation

Viessmann Logo

‘The configurator helps reduce the error rate to virtually zero, enables a faster response to enquiries and saves a significant amount of time for the actual sales work.’

Bobby Harke, Sales, Viessmann Industriekessel Mittenwalde GmbH

Our product portfolio for your customised CPQ solution

Are you interested in a CREALIS® demo?

Software made & hosted in Germany

AUßERDEM HIER NOCH LINKS EINFÜGEN

Our CREALIS® software is developed, hosted and tested in Germany. The ‘Software Made in Germany’ and ‘Software Hosted in Germany’ seals awarded by the Bundesverband IT-Mittelstand e.V. (Federal Association of IT SMEs) reflect our high standards of quality, security and service – 100 % from Germany.

  • Top quality: Our software is developed, tested and continuously improved in Germany.

  • Best support: You’ll receive German-speaking customer service – competent, direct and reliable.

  • Maximum security: Your data remains in Germany, protected by strict data protection regulations.
Software Hosted in Germany Siegel 2026
Seal Software Made In Germany 2026 English
Software Hosted in Germany Siegel 2025
Seal Software Made In Germany 2026 English

NEWS | ORISA in Action

ORISA introduces: new clients, new products and solutions, and new events. Find out all about the latest developments and our current activities in the field of CPQ and digital sales in our News section.

FAQ – Answers to frequently asked questions

Which industries can benefit from CPQ software?2025–09-23T11:52:40+02:00

CPQ software is suitable for companies in a wide range of industries, from medical technology across logistics and agriculture to mechanical and plant engineering. It is used both in the B2B sector for complex capital goods and in the B2C environment for consumer products with a wide range of variants. Basically, all industries in which products or services need to be individually configured, correctly priced and offered quickly benefit from CPQ software.

↗️ Learn more about the use of product configuration in medical technology, agriculture/logistics, and mechanical engineering.

What advantages does a CPQ solution offer for companies?2025–09-23T11:44:33+02:00

A CPQ solution helps companies configure complex products and services based on rules, automatically calculate prices and instantly generate a customised quote. CPQ software accelerates and secures sales processes through automation and guided selling. It can be seamlessly integrated into other existing systems. It prevents errors and ensures that each market receives the right quote, even for products offered internationally. Customers benefit from fast, accurate and personalised quotes with visualisation. CPQ also provides security for users, whether they are long-standing professionals or newcomers.

↗️ Further specific advantages of our CREALIS® CPQ software

What is CPQ?2025–09-22T15:07:10+02:00

CPQ stands for Configure, Price, Quote. CPQ software helps you to easily assemble (configure) products, find the right price and quickly create a suitable quote. This speeds up the sales process and eliminates errors, even for highly complex products with many variants.

↗️An overview of the basic tasks of a CPQ solution

What is ORISA?2025–09-22T14:59:08+02:00

ORISA is the abbreviated form of the company name ORISA Software GmbH, based in Jena, Thuringia. We are an innovative company in the software industry and have been active in the fields of product configuration, CPQ, CRM and knowledge management for over 30 years. Our software products and solutions are used successfully by well-known companies worldwide.

ORISA stands for Object-Oriented Rule-Based Integrated Software Architecture.

↗️ The milestones in our company’s history from its foundation to the present day

In which languages is CREALIS® available?2025–09-23T13:52:08+02:00

CREALIS® is currently used in more than 40 languages worldwide, with new languages being added regularly. On request, we can also provide the solution in your individual target language.

Does ORISA only offer CREALIS®?2025–09-23T13:36:19+02:00

No. In addition to our standard solution CREALIS®, ORISA Software GmbH also develops customised software solutions for product configuration and CPQ. Thanks to the large number of successfully implemented projects, we know that many customers require customised functions, interfaces or services.

↗️ Examples of successful custom software from ORISA

What is CREALIS®?2025–09-23T13:18:15+02:00

CREALIS® is the name of the CPQ software that was developed by ORISA Software GmbH, licensed, operated on an application-specific basis and continuously developed. Every day, more than 10,000 users worldwide rely on CREALIS®.

↗️ More about product configuration with CREALIS®.

What role does artificial intelligence play in our CPQ solution?2025–09-24T10:13:28+02:00

In CREALIS® CPQ, artificial intelligence (AI) ensures that products can be configured more quickly, easily and accurately, and that quotations can be generated automatically. AI helps to understand complex rules, make the right decisions and logically assemble all the appropriate parts, much like a digital product expert. Knowledge-based methods are used: the software knows the properties and relationships of individual components and automatically checks what fits together. This avoids incorrect combinations and speeds up the entire sales process. CREALIS® does not use AI in the form of learning systems such as ChatGPT, but as an intelligent, rule-based expert system tailored precisely to your product world.

↗️ Learn more about our AI-based CPQ software

Can different users operate the CREALIS® configurator?2025–09-24T09:45:17+02:00

Yes, the information displayed can be customised for specific roles so that different user roles only see the data relevant to them. The comprehensive authorisation and role concepts enable, among other things, the creation of role-specific documents such as order confirmations, installation instructions or rental agreements, as well as the use of company-specific sales structures such as dealer scenarios. In addition, market-specific creation of product catalogues, price calculations and documents is also possible.

What visualisation options does CREALIS® support?2025–09-23T15:07:03+02:00

CREALIS® offers a wide range of visualisation options: from classic 2D representations and realistic 3D models to augmented reality (AR) and virtual reality (VR). This allows products to be presented interactively and vividly, both in sales meetings and online. Realistic product visualisations evoke emotional responses from customers in real time, which greatly increases the likelihood of a positive purchasing decision.

↗️ See CREALIS® 3D for yourself

Can CREALIS® CPQ also handle complex products with many variants?2025–09-23T14:45:07+02:00

Yes, from technically complex engine configurations such as those used by ↗️ MAN to multi-stage system configurations such as those used by ↗️ Viessmann, CREALIS® can cover any depth of variants and product diversity.

Can CREALIS® CPQ be integrated into existing IT landscapes?2025–09-23T14:30:33+02:00

Yes, integration with ERP/CRM/CAD/PIM systems is possible, e.g. SAP, Salesforce, Microsoft and many others.

↗️ Learn more about integration into the system landscape

↗️ Learn more about variant configuration with SAP®

How does CPQ software work?2025–09-23T14:15:27+02:00

CPQ (Configure, Price, Quote) software helps companies configure complex products and services quickly, accurately and in line with customer requirements, calculate prices and prepare quotations. CPQ systems work with predefined rules and dependencies to ensure that only technically possible product combinations are created. The use of CPQ software leads to greater sales efficiency and customer satisfaction.

↗️ More than just a strategy: your solution for product variety

What are some examples of successful CPQ implementations?2025–09-24T11:25:26+02:00

For over 30 years, we have been working with renowned customers such as Viessmann, Porsche and Zeiss, who successfully use CPQ software from ORISA. In our ↗️ reference section, you can learn more about successful customer projects, from the initial idea to implementation.

Can CPQ software also be used for technical products with many dependencies?2025–09-24T11:05:57+02:00

Yes, CPQ software is particularly well suited for technical products with many dependencies. It helps to manage the complexity of product configuration, price calculation and quotation creation for highly varied and technically sophisticated products.

↗️ From standard to customised: we have CPQ solutions for every production strategy

How does CPQ improve efficiency in the sales process?2025–09-24T10:37:24+02:00

By configuring only technologically correct, feasible products. This means that even non-experts (without product knowledge) can quickly create accurate quotations.

↗️ Learn more about how CREALIS CPQ works

How does support work after implementation?2025–09-24T13:15:14+02:00

We offer comprehensive support throughout all phases of your CPQ project. From concept development and specification creation to ongoing software maintenance.
Our service team is available almost daily for service tickets.

↗️ Learn more about the ongoing support of the CPQ solution

Is there an analysis or workshop phase before the project begins?2025–09-24T12:51:58+02:00

Yes. Before starting a project, we offer requirement workshops. Together with your team, we analyse requirements, processes and goals. This provides a clear picture for implementation and a customised CPQ solution.

↗️ Please feel free to contact us

What does a typical project schedule look like when introducing a CPQ solution?2025–09-24T14:31:38+02:00

A typical CPQ project proceeds in several steps: First, the system is set up and your team is trained. Then, the first joint model is created, which is integrated into your system landscape via interfaces in the next step. This is followed by optimisation and fine-tuning before we test the solution extensively and finally go live together.

↗️ You can find examples of successful projects in our references.

Do you offer a free preliminary consultation?2025–09-24T12:09:37+02:00

Yes. We offer you a non-binding and free initial consultation. In a joint discussion, we clarify your requirements, identify suitable solutions and give you an initial insight into our CPQ software CREALIS® or customised software solutions.

↗️ Your way to sales digitalisation

Is there a demo or trial version of the CPQ software?2025–09-24T11:52:37+02:00

Yes, here you can learn about the functions and advantages of CPQ software, from product configuration and price display to quotation creation. Experience CREALIS® CPQ and the CREALIS® 3D product configurator in live presentations and configure your own individual product with the forklift truck product configurator demo.

↗️ For a live demo, please contact us by using the contact form. 

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