Master complexity: Tailored configuration for demanding customers
Today’s customers expect customized products with the pricing and convenience of standard offerings. For many companies, this results in increasing complexity, lengthy quotation processes, and extensive coordination between sales, engineering, and production.
With a product configurator, you can digitize the configuration of complex products, automate sales processes, and effectively manage product variants from the initial customer inquiry through to the final bill of materials (BOM).
What is a Product Configurator?
A product configurator digitally captures rules, dependencies, and expert knowledge. Users are guided step by step through the configuration process and are presented only with technically and commercially valid results.
In modern sales environments, the product configurator is typically part of a CPQ solution (Configure, Price, Quote). In addition to product configuration, CPQ solutions support automated pricing and quotation generation.
Configure products and solutions without errors.
CREALIS® CPQ brings together customer-specific requirements and company-wide product knowledge in a highly efficient way. Its flexible and generic concepts support a wide range of business and technical use cases.
Guided Selling or Modular Product Configuration? CREALIS® CPQ provides the right configuration approach for every requirement. Acting as a digital sales advisor, the configurator guides users through the process by identifying their needs and preferences. Once customer requirements are understood, the system presents the most suitable product or solution.
Alternatively, users can explore and select available components and options directly. The options-based, BOM-driven, or modular configurator gives users the flexibility to choose individual components according to their needs, while clearly highlighting dependencies, conflicts, and alternative options.
Automate Pricing and cost calculations.
Determine accurate prices in seconds. CREALIS® CPQ automatically calculates the correct price in the appropriate currency alongside the configuration process.
Pricing serves as the foundation for further calculations and commercial evaluations. Depending on user permissions, discounts can be applied and target prices defined. Comprehensive pricing capabilities support both internal sales teams and international sales organizations while providing maximum flexibility in pricing strategies.
Create professional quotes in minutes.
CREALIS® CPQ generates professional quotations quickly, with the desired level of detail, branding, and design, providing customers with a solid basis for their purchasing decisions.
Quotes are created instantly during user interaction. Dynamic 2D and 3D visualizations generated during configuration, as well as supplementary information such as product datasheets and technical drawings, can be integrated directly into the generated documents.
In short: What is CPQ?
CPQ combines product configuration, pricing, and quote generation into one seamless sales process.
At the core of every CPQ solution is the product configurator. It centralizes product knowledge, validates technical and commercial rules, and enables an efficient sales process from customer requirements to a finished quotation.
We’ll help you find the right solution
ORISA develops configuration solutions that help companies manage product complexity and variant diversity across their business processes. Depending on your requirements, ORISA offers solutions based on its own product configurator CREALIS®, on SAP® technologies (SAP® Variant Configuration, SAP® IPC), or as a fully customised solution.
The key USPs of CREALIS® at a glance
Digitise, centralise and make expert knowledge accessible
100% rule-based and error-free configuration
Rule-based checks ensure that only technically and commercially correct products can be configured.
CPQ without any programming skills
Product models and sets of rules can be flexibly maintained and modified by specialist departments.
Quick creation of quotations and documents
Automated pricing and professional document generation speed up the quotation process.
Scalable and international
Multilingual, tailored to specific countries and flexible enough to be used across different markets, sales channels and corporate structures.
Web-based, mobile, available offline and fully integrable
Can be used on a variety of devices, making it versatile for use in the office, in the field or at a client’s premises.