Digital sales processes for highly configurable products

CREALIS® enables companies to efficiently sell complex and highly configurable products. The software combines product configuration, pricing, document generation, and product data management within a single platform, creating seamless processes from the initial customer inquiry through to the final quotation.
Sales, engineering, and product management teams work from a shared knowledge base, enabling efficient collaboration across departments. Product knowledge, pricing logic, and documentation are centrally managed, while manual tasks and potential sources of error are significantly reduced. The result is faster quotation processes, higher data quality, and a consistent customer experience throughout the entire digital sales journey.
An Overview of CREALIS® Features
The core functions of a CPQ system are product configuration, pricing and quotation generation. However, CREALIS® goes far beyond this. Drawing on decades of project experience and continuous development, the system combines powerful features, modern technologies and a high level of user-friendliness to create one of the leading CPQ solutions on the market.
The topics described here provide only an overview of the extensive functionality of CREALIS®. Each area comprises numerous additional sub-functions. The procedural rules alone contain over 60 entries, ranging from simple calculations to the integration of external tools such as Excel. As a result, the rule set offers maximum flexibility for modelling complex configuration processes.
For complex requirements in any sector
CREALIS® supports businesses of all sizes, from SMEs to large corporations, in configuring complex, multi-variant products that require detailed explanation. It enables the efficient mapping of both simple product models and sophisticated configuration structures involving multi-level bills of materials, complex sets of rules and international sales requirements.
Why CREALIS® by ORISA?
ORISA develops solutions for the digitalisation of sales, quotation and product processes. With CREALIS®, companies gain access to powerful CPQ software, combined with comprehensive project and industry expertise.

Try it out with no obligation
Experiencing first-hand how CREALIS® combines product configuration, pricing and quotation creation in a single, centralised solution.
Do you use SAP® and are you looking for a CPQ solution for SAP®? We can show you example applications for SAP® variant configuration. Please feel free to get in touch with us!
Testen Sie unverbindlich
Erleben Sie live, wie CREALIS® Produktkonfiguration, Preisfindung und Angebotserstellung in einer zentralen Lösung vereint.
Sie nutzen SAP® und suchen eine CPQ Lösung für SAP®? Wir zeigen Ihnen Beispiel-Anwendungen zur SAP® Variantenkonfiguration. Treten Sie gerne mit uns in Kontakt!
CREALIS® FAQ
CREALIS® is the name of the CPQ software that was developed by ORISA Software GmbH, licensed, operated on an application-specific basis and continuously developed. Every day, more than 10,000 users worldwide rely on CREALIS®.
No. In addition to our standard solution CREALIS®, ORISA Software GmbH also develops customised software solutions for product configuration and CPQ. Thanks to the large number of successfully implemented projects, we know that many customers require customised functions, interfaces or services.
CREALIS® is currently used in more than 40 languages worldwide, with new languages being added regularly. On request, we can also provide the solution in your individual target language.
CPQ (Configure, Price, Quote) software helps companies configure complex products and services quickly, accurately and in line with customer requirements, calculate prices and prepare quotations. CPQ systems work with predefined rules and dependencies to ensure that only technically possible product combinations are created. The use of CPQ software leads to greater sales efficiency and customer satisfaction.
↗️ More than just a strategy: your solution for product variety
Yes, integration with ERP/CRM/CAD/PIM systems is possible, e.g. SAP, Salesforce, Microsoft and many others.
CREALIS® offers a wide range of visualisation options: from classic 2D representations and realistic 3D models to augmented reality (AR) and virtual reality (VR). This allows products to be presented interactively and vividly, both in sales meetings and online. Realistic product visualisations evoke emotional responses from customers in real time, which greatly increases the likelihood of a positive purchasing decision.
Yes, the information displayed can be customised for specific roles so that different user roles only see the data relevant to them. The comprehensive authorisation and role concepts enable, among other things, the creation of role-specific documents such as order confirmations, installation instructions or rental agreements, as well as the use of company-specific sales structures such as dealer scenarios. In addition, market-specific creation of product catalogues, price calculations and documents is also possible.
In CREALIS® CPQ, artificial intelligence (AI) ensures that products can be configured more quickly, easily and accurately, and that quotations can be generated automatically. AI helps to understand complex rules, make the right decisions and logically assemble all the appropriate parts, much like a digital product expert. Knowledge-based methods are used: the software knows the properties and relationships of individual components and automatically checks what fits together. This avoids incorrect combinations and speeds up the entire sales process. CREALIS® does not use AI in the form of learning systems such as ChatGPT, but as an intelligent, rule-based expert system tailored precisely to your product world.