CREALIS®2026-10-06T11:43:21+02:00

CREALIS®

Key Benefits and Features at a Glance

  • Configure complex products with ease and confidence

  • Pricing and cost calculation in a single application

  • 2D and 3D visualization of configured products

  • Flexible integration into existing system landscapes

  • End-to-end digitalization of sales processes

Digital sales processes for highly configurable products

Konfigurations Software CREALIS auf verschiedenen Endgeräten im Einsatz

CREALIS® enables companies to efficiently sell complex and highly configurable products. The software combines product configuration, pricing, document generation, and product data management within a single platform, creating seamless processes from the initial customer inquiry through to the final quotation.

Sales, engineering, and product management teams work from a shared knowledge base, enabling efficient collaboration across departments. Product knowledge, pricing logic, and documentation are centrally managed, while manual tasks and potential sources of error are significantly reduced. The result is faster quotation processes, higher data quality, and a consistent customer experience throughout the entire digital sales journey.

Your Benefits with CREALIS®

CREALIS® combines powerful product data management with state-of-the-art product configuration capabilities. Even highly complex product models can be configured quickly and efficiently through an intuitive web-based interface.

An Overview of CREALIS® Features

The core functions of a CPQ system are product configuration, pricing and quotation generation. However, CREALIS® goes far beyond this. Drawing on decades of project experience and continuous development, the system combines powerful features, modern technologies and a high level of user-friendliness to create one of the leading CPQ solutions on the market.

CREALIS® supports multilingual product models, international pricing structures and market-specific requirements. Texts, documents and rules can be defined individually for different countries and markets. This enables global sales processes to be mapped efficiently.

Manage items, assemblies, properties, prices and descriptions centrally in one place. Data can be maintained directly in CREALIS® or imported from ERP systems and supplemented as required. This enables you to create a reliable single source of truth for your product configuration.

Manage product structures, bills of materials and pricing structures efficiently and without duplication. Reusable building blocks ensure consistent data across all product models. Work plans and production steps can also be linked to the product structures.

Based on the configuration data, CREALIS® automatically generates quotations, documentation and visualisations. Using role-based dialogue boxes, users can select and combine the required documents and process them directly.

The CREALIS® Dashboard brings together sales and quotation processes in a single, centralised interface. Users can efficiently manage configurations, quotations, customers and workflows, whilst maintaining a clear overview at all times. In addition, CRM functions such as appointment scheduling, contact history and reports are available.

Define rules, dependencies and selection criteria for complex products intuitively and flexibly. Guided selling, sales logic and technical restrictions can be mapped centrally. This results in error-free and buildable product configurations.

With role- and channel-specific views, CREALIS® adapts to different target groups. Whilst prospective customers are intuitively guided to the right solution via Guided Selling, sales and technical experts are provided with advanced configuration options. The system ensures a consistent and buildable solution at all times.

Enhance your products with documents, images and technical information. Dynamic 2D and 3D visualisations adapt in real time to the selected configuration. All content is managed centrally and can be integrated from third-party systems.

CREALIS® enables the multi-level configuration of complex products and systems with extensive sets of rules, bills of materials and dependencies. Changes can be made at any level, whilst consistency and manufacturability are guaranteed at all times. Thanks to intelligent modelling and conflict resolution, users can maintain a clear overview even with complex configurations.

CREALIS® automatically generates type and product codes for the unique identification of individual variants. Digital model plates can also be derived directly from the configuration data and made available without the need for additional programming.

The topics described here provide only an overview of the extensive functionality of CREALIS®. Each area comprises numerous additional sub-functions. The procedural rules alone contain over 60 entries, ranging from simple calculations to the integration of external tools such as Excel. As a result, the rule set offers maximum flexibility for modelling complex configuration processes.

For complex requirements in any sector

CREALIS® supports businesses of all sizes, from SMEs to large corporations, in configuring complex, multi-variant products that require detailed explanation. It enables the efficient mapping of both simple product models and sophisticated configuration structures involving multi-level bills of materials, complex sets of rules and international sales requirements.

Maschinen- und Anlagebau

Medizintechnik

Gebäudetechnik, Klima und Sanitär

Fahrzeugbau

Logistik und Landwirtschaft

Luxusgüter

Mechanical and Plant Engineering

CREALIS® supports the mechanical and plant engineering sector in the development and configuration of sophisticated product variants, ranging from machine tool manufacturing and intelligent drive technology to automated production solutions.

Medical technology

Companies in the medical technology and pharmaceutical sectors must balance rising customer expectations with regulatory requirements. Tailor-made CREALIS® solutions meet technical requirements and the necessary certifications.

Building technology, air conditioning and plumbing

In addition to CREALIS® solutions for the plumbing, heating and air conditioning sector, ORISA also offers bespoke solutions for smart building automation involving HVAC systems.

Automotive engineering

CREALIS® enables the structured configuration of complex products in the automotive industry, whether premium vehicles, specialised transport solutions or bespoke vehicle fittings.

Logistics and Agriculture

Suppliers of industrial trucks, transport vehicle outfitters and many others rely on CREALIS® to prepare complex quotations for international sales efficiently and accurately.

Luxury goods

Whether it’s high-quality watches, custom-made pool covers or individualised conservatories and glass roofs – CREALIS® is also highly versatile in the luxury goods sector.

Why CREALIS® by ORISA?

ORISA develops solutions for the digitalisation of sales, quotation and product processes. With CREALIS®, companies gain access to powerful CPQ software, combined with comprehensive project and industry expertise.

  • Over 30 years’ experience working with leading companies across a wide range of sectors

  • Specialist in product configuration and digital sales processes

  • High level of integration and flexible customisation options

  • Standard software with long-term development and a wide range of features

  • Individual consultation, service and project support

Demo Mockup

Try it out with no obligation

Experiencing first-hand how CREALIS® combines product configuration, pricing and quotation creation in a single, centralised solution.

Do you use SAP® and are you looking for a CPQ solution for SAP®? We can show you example applications for SAP® variant configuration. Please feel free to get in touch with us!

Testen Sie unverbindlich

Erleben Sie live, wie CREALIS® Produktkonfiguration, Preisfindung und Angebotserstellung in einer zentralen Lösung vereint.

Sie nutzen SAP® und suchen eine CPQ Lösung für SAP®? Wir zeigen Ihnen Beispiel-Anwendungen zur SAP® Variantenkonfiguration. Treten Sie gerne mit uns in Kontakt!

CREALIS® FAQ

What is CREALIS®?2025–09-23T13:18:15+02:00

CREALIS® is the name of the CPQ software that was developed by ORISA Software GmbH, licensed, operated on an application-specific basis and continuously developed. Every day, more than 10,000 users worldwide rely on CREALIS®.

↗️ More about product configuration with CREALIS®.

Does ORISA only offer CREALIS®?2025–09-23T13:36:19+02:00

No. In addition to our standard solution CREALIS®, ORISA Software GmbH also develops customised software solutions for product configuration and CPQ. Thanks to the large number of successfully implemented projects, we know that many customers require customised functions, interfaces or services.

↗️ Examples of successful custom software from ORISA

In which languages is CREALIS® available?2025–09-23T13:52:08+02:00

CREALIS® is currently used in more than 40 languages worldwide, with new languages being added regularly. On request, we can also provide the solution in your individual target language.

How does CPQ software work?2025–09-23T14:15:27+02:00

CPQ (Configure, Price, Quote) software helps companies configure complex products and services quickly, accurately and in line with customer requirements, calculate prices and prepare quotations. CPQ systems work with predefined rules and dependencies to ensure that only technically possible product combinations are created. The use of CPQ software leads to greater sales efficiency and customer satisfaction.

↗️ More than just a strategy: your solution for product variety

Can CREALIS® CPQ be integrated into existing IT landscapes?2025–09-23T14:30:33+02:00

Yes, integration with ERP/CRM/CAD/PIM systems is possible, e.g. SAP, Salesforce, Microsoft and many others.

↗️ Learn more about integration into the system landscape

↗️ Learn more about variant configuration with SAP®

Can CREALIS® CPQ also handle complex products with many variants?2025–09-23T14:45:07+02:00

Yes, from technically complex engine configurations such as those used by ↗️ MAN to multi-stage system configurations such as those used by ↗️ Viessmann, CREALIS® can cover any depth of variants and product diversity.

What visualisation options does CREALIS® support?2025–09-23T15:07:03+02:00

CREALIS® offers a wide range of visualisation options: from classic 2D representations and realistic 3D models to augmented reality (AR) and virtual reality (VR). This allows products to be presented interactively and vividly, both in sales meetings and online. Realistic product visualisations evoke emotional responses from customers in real time, which greatly increases the likelihood of a positive purchasing decision.

↗️ See CREALIS® 3D for yourself

Can different users operate the CREALIS® configurator?2025–09-24T09:45:17+02:00

Yes, the information displayed can be customised for specific roles so that different user roles only see the data relevant to them. The comprehensive authorisation and role concepts enable, among other things, the creation of role-specific documents such as order confirmations, installation instructions or rental agreements, as well as the use of company-specific sales structures such as dealer scenarios. In addition, market-specific creation of product catalogues, price calculations and documents is also possible.

What role does artificial intelligence play in our CPQ solution?2025–09-24T10:13:28+02:00

In CREALIS® CPQ, artificial intelligence (AI) ensures that products can be configured more quickly, easily and accurately, and that quotations can be generated automatically. AI helps to understand complex rules, make the right decisions and logically assemble all the appropriate parts, much like a digital product expert. Knowledge-based methods are used: the software knows the properties and relationships of individual components and automatically checks what fits together. This avoids incorrect combinations and speeds up the entire sales process. CREALIS® does not use AI in the form of learning systems such as ChatGPT, but as an intelligent, rule-based expert system tailored precisely to your product world.

↗️ Learn more about our AI-based CPQ software

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