High-end CPQ meets luxury watches: record implementation takes user experience, performance and personalisation to a new level
ORISA Software GmbH has fundamentally redesigned the existing online configurator for Porsche Design timepieces, both technically and visually, combining technological precision with a luxurious brand experience. The relaunch, which was implemented in close collaboration with the agency muse case and MHP, not only features a new, accessible user interface, but also integrates in-depth CPQ functionalities. These enable customers to enjoy a tailor-made, digital product experience in a quality that lives up to the Porsche Design brand.
ADA-compliant design and technological excellence
The aim was to create a consistent and brand-compliant user experience that is based on the design and functionality of Porsche’s vehicle configurator, which was also co-designed by ORISA, while at the same time meeting digital accessibility requirements. The result is a configurator that not only looks good, but is also fully ADA and WCAG compliant for the first time.
Technologically, the configurator is based on ORISA’s powerful CPQ software, which enables both complex product logic and the integration of visual real-time renderings in this application. A particular focus is on performance and stability – with success: despite the ambitious schedule, the CPQ reflects the high system quality and reliability that meets the premium standards of the product.
An integral part of the redesign is the connection to the CREALIS® Web PDM system. ORISA is responsible for technical integration and ensures that the configured variants can be seamlessly transferred to the manufacturing process. The system is complemented by dynamic image generation. For certain models, 3D models from ORISA’s own portfolio continue to be used. A solution that offers maximum flexibility while maintaining consistent visualisation quality.
Tailor-made digitalisation for the luxury industry
With its revamped configurator, ORISA once again demonstrates how intelligent CPQ technology can be combined with emotional brand management and visual excellence in highly individualised luxury segments. The solution not only makes buying a watch a digital and intuitive experience, but also meets the highest technical, design and regulatory standards.
Click here for the online configurator: Porsche Design Timepieces Configurator